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THE BRAND

Our logo shows a cup, boba pearls, tea leaves and people smiling to express the idea of ‘happiness in a cup’. As we provide a whole new experience that is so easy to enjoy.

All you have to do is download our app, share your order and pick up your  beverage at your nearest ABC Boba Cha outlet. It’s as simple as that. As simple as ABC!

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The happiness from every sip of ABC Boba Cha

THE GOODNESS

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The Cha leaf represents the most of the brand itself which is based of Tea beverage, hence the name ABC Boba Cha

THE INGREDIENT

THE CUP

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Symbolizes our unity which bears all of our stories in building the brand from the ground up

The core product of our brand which lead to the birth of ABC Boba Cha

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THE BOBA

LOGO RATIONALE

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3rd Gen. Boba Innovation

We are third generation boba producers and infuse natural fruit flavours into every boba pearl.

Fresh Picks From The Farm

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Our local farmers select and pick the best from the harvest.

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We produce the best packaging to deliver goodness in every serving.

Delicious Balanced Taste

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As a result, we are getting more and more happy faces every time.

Satisfied Customer

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OUR HUMBLE BEGINNING

We may have started small a few years back, but within these 3 years with hard hustle and our smart marketing strategy, we have come so far with 33 outlets. A pretty impressive start-up even within the pandemic. 

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1st outlet,
where it all began

26 outlets strong after 1st month of launching

Still growing through the pandemic

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WeWork
Christmas
Market

1st Kiosk @ UTAR
Sg Long Campus

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In My Heart Movie Premier

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ABC Boba Cha x Uncle Don's

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11.11 Launching
@ UTAR Sg Long Campus

4th MIFFest Gala Night

Make It At Home Launching,
Metro Mall,  Pudu

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OUR VISION

We are looking to grow across South East Asia with thousand of outlets together with great partners along the way to achieve one purpose; to share the goodness in every drop of ABC Boba Cha.