THE BRAND
Our logo shows a cup, boba pearls, tea leaves and people smiling to express the idea of ‘happiness in a cup’. As we provide a whole new experience that is so easy to enjoy.
All you have to do is download our app, share your order and pick up your beverage at your nearest ABC Boba Cha outlet. It’s as simple as that. As simple as ABC!
The happiness from every sip of ABC Boba Cha
THE GOODNESS
The Cha leaf represents the most of the brand itself which is based of Tea beverage, hence the name ABC Boba Cha
THE INGREDIENT
THE CUP
Symbolizes our unity which bears all of our stories in building the brand from the ground up
The core product of our brand which lead to the birth of ABC Boba Cha
THE BOBA
LOGO RATIONALE
3rd Gen. Boba Innovation
We are third generation boba producers and infuse natural fruit flavours into every boba pearl.
Fresh Picks From The Farm
Our local farmers select and pick the best from the harvest.
We produce the best packaging to deliver goodness in every serving.
Delicious Balanced Taste
As a result, we are getting more and more happy faces every time.
Satisfied Customer
OUR HUMBLE BEGINNING
We may have started small a few years back, but within these 3 years with hard hustle and our smart marketing strategy, we have come so far with 33 outlets. A pretty impressive start-up even within the pandemic.
1st outlet,
where it all began
26 outlets strong after 1st month of launching
Still growing through the pandemic
WeWork
Christmas
Market
1st Kiosk @ UTAR
Sg Long Campus
In My Heart Movie Premier
ABC Boba Cha x Uncle Don's
11.11 Launching
@ UTAR Sg Long Campus
4th MIFFest Gala Night
Make It At Home Launching,
Metro Mall, Pudu
OUR VISION
We are looking to grow across South East Asia with thousand of outlets together with great partners along the way to achieve one purpose; to share the goodness in every drop of ABC Boba Cha.