Store within Store
@ UNCLE DON'S
For the new in town beverage brand, it is pretty big for us to have penetrated to 24 Uncle Don’s outlets all over Malaysia. We expand our brand recognition by getting this progressive chain of restaurants & bars to serve ABC products within their outlets by using the Store-Within-Store (SWS) marketing concept.
Along with the SWS package, we have provided a particular training course to all 24 Uncle Don’s franchise owners, bar masters, and staff with complete equipment, service SOPs, hands-on preparation training, and marketing tools which is visual designs that are later implemented into buntings and menu prints.
@ GLASS, KL
We are honored to enable Glass Tartines & Tipples, Kuala Lumpur (Glass KL) as ABC’s first Signature Café to use the Store-Within Store (SWS) marketing concept with a little twist to its beverage menu.
For better brand recognition and customers’ attraction, we introduce the premium ABC menu that will only be made exclusively available for this Signature Café that comes with a higher profit margin and healthier serving style. This is the sole reason the word ‘Signature’ is included and also it differs from other regular stores/kiosks.
We are also tackling the university channel to tap into the different set of the community by enabling Universiti Tunku Abdul Rahman (UTAR), Sungai Long Campus and attract young customers to leverage the brand recognition.
This is our first kiosk marketing concept that is run inside a university campus to promote a learning experience among students and staff. On the other hand, this is also part of our CSR program initiative to train young entrepreneurs by having them operating the kiosk inside their campus compound.
Official Drink & Sponsor
in Major Events
We take pride in our achievement to be selected as the official drink of a prestigious major event in Malaysia International Film Festival (MIFfest 2020) that is scheduled to be held from 5 to 10 December 2020.
In addition, we are also proud to have sponsored ‘In My Heart’, a 2020 Malaysian musical romance film that was released in April 2020.
This collaboration and sponsorship have instantly boosted our marketing channel to more audiences and enhances our credibility to be the number 1 boba beverage brand around the country in no time.